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How link popularity can help your rankings Part 3 0f 5
Copyright Axandra.com - Web site promotion software tools.
http://www.Axandra.com/go.to/successpro
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Part 3: How to find good potential link partners
As explained in the last issues of our newsletter, it's
important _who_ links to your site. Web sites that have a
similar topic as your site are more important than Web
sites with different topics.
In addition, if you can convince Web sites with a similar
topic to link to your site, you'll also get targeted
traffic from these sites.
People who visit your topic partner sites are usually
interested in what you have to offer. They are more likely
to come to your site and to buy something. It's the quality
of the traffic that counts, not the quantity.
But how do you find good potential links partners? There
are several ways: Search the most important search engines
for your most important keywords.
Among the search results, you'll usually find Web sites
that don't compete directly with your site. These Web sites
are very good potential link partners.
They have a good listing on search engines under your
important keywords. This means that they get a good amount
of traffic from people who are interested in what you have
to offer.
If such a site links to you, you'll get high quality
targeted traffic from them. In addition, their link to your
site also increases your link popularity and your search
engine rankings.
Find out who links to your competitors.
Web sites that link to your competitors are probably Web
sites that should link to you. If a Web site links to one
of your competitor sites, it's a strong hint that it could
be a very good link partner to you.
First, the webmaster of that site has shown that s/he is
willing to link to other sites. Second, those Web sites are
often related to what you have to offer. You'll get
targeted traffic from them while increasing your search
engine ranking. Unfortunately, both ways are very
time-consuming and it's hard to do it for many sites.
Instead of manually searching for good potential link
partners, you could also use a software tool like ARELIS to
save time .
ARELIS is a commercial tool that quickly finds sites that
link to your competitors as well as other potential link
partners. It presents the found sites in a clearly arranged
list that can be sorted by different criteria. It even
helps you to build link pages and to check for broken
links.
You can download a demo version here.
http://www.Axandra.com/go.to/successpro
In the next issue we'll explain how to contact potential
link partners so that you'll get a positive reply.
In addition to ARELIS, we recommend the free link
popularity tool "Link Popularity Check". It checks and
compares your link popularity on different search engines.
http://www.successful-marketing.com/ebooks/LPC.exe
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