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Do Things STILL Go Better With Coke?
Copyright © Marion Stearns - All Rights Reserved
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Not necessarily. The status quo of old school advertising is
GONE. Internet marketers were so used to no rules that the
FTC regulation stuff really disturbs them.
Why take out the old and bring on the new?
Let's examine an old familiar service that is dwindling
fast. Here is food for thought on pay phones. Pay phones
were first used in 1889 when a man named William Gray
invented them because he had no phone when his wife was sick.
He wanted pay phones to be easily located when emergencies
came up. Remember the old flat tire days? We walked to a pay
phone!
Case in point......The cell phone is KILLING the pay phones.
Even though progress and change can be good, sometimes there
is a sadness in losing the "old way." How many of us have
used pay phones in our lifetimes...in grocery stores.....in
fast food places and everywhere else?
Sometimes, the new way must replace the old way. In the case
of internet advertising, the old ways are tempting
extinction. Can archaic and obsolete advertising strategies
survive? I doubt it. We all see that the winds of change are
upon us.
Many of the old e-advertising ways are going to take a
beating or fade into the sunset. I'll present you with an
example of modern day thinking in regard to advertising and
branding. However, I need to make a point here. We all have
a tendency at times, to think that we owe no explanations to
others about how we run our businesses. That simply is NOT
true if our businesses are connected to other businesses!
Those who fly solo "can" be independent but most online
business is intertwined like a curled up snake.
I read in my newspaper that just about a week ago, Burger
King started PULLING the COKE slushies (frozen coke) out of
ALL of their fast food places. Coke was involved in some
type of negative publicity recently and this is what Burger
King said........
They would be phasing out Coke because Coke was NO longer
"strategically relevant to the long-term vision of the
Burger King Brand." Big move, don't you think?
That "is" what will happen here. You can bank on it. Dumping
Coke is no small or easy thing to do BUT image counts. Coke
is losing a huge account with Burger King. Burger King is
confident that they CAN do business with anybody on the face
of the earth. They don't own Coke.......they were connected
by BRANDS. They simply "decided" that Coke will not be a
part of the future of Burger King.
Are they trying to tell Coke how to run their company? Of
course not. They just decided that things don't always go
better with Coke. Burger King evidently wants
accountability when they connect their name to another
business. That's smart business. It isn't meddling in Coke's
business affairs.
What does this mean to us as online marketers and
e- advertisers? It means that accountability is paramount.
This has zero to do with freedom of speech OR someone
"trying" to run our businesses. It means that WE determine
who is in line with OUR business objectives. The "anything
goes" days are over. People collectively engaged in business,
should always be accountable to their business associates.
Understand the difference between someone sticking their
nose in your business and true accountability.
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Marion Stearns, The Flashy AdMistress says it doesn't have
to be Mardi Gras to have a ball! Make an impression -
use Flashy Ads & AdMistress Ads. When everything just has to
be right, this IS the place to be:
http://www.flashyads.com
This article may be reprinted in it's entirety with the
resource box in tact.
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