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Could This BE YOU - New to the Internet ?
Copyright © Marion Stearns 2004 - All Rights Reserved
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According To... B. F. Harris,
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"Show me the business man or institution not guided by
sentiment and service, by the idea that "he profits most who
serves best," and I will show you a man or an outfit that is
dead or dying."
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Often times, new internet marketers feel lost in the
e-marketing maze. Even experienced marketers get confused
about planning a map to Success City. They aren't quite sure
where to begin or how to market effectively. Should they
use E-zines, Email, Off-Line Ads, E-Zine Articles? Where
DO they begin and how do they follow-up before they get
disgusted and quit? Who precisely CAN they trust for honest
guidance?
What's Needed? What's a Waste of Time?
You can have the best product or service in e-town but your
marketing skills will either make you or break you. Many
people think that riches abound on the net but they fail to
recognize that so do trial and error and competition.
Quite a few things are essential to establish a decent,
online identity. The past track record of an e-business is
very important. Marketing guidance should cover development
and effective implementation, through a working and
comprehensive Marketing Plan. Reliable and qualified Ad Copy
and Web-text evaluations are a must in the current marketing
atmosphere. Skilled promotion and posting ads with tracking
results can be important. Trusted referrals of quality
products and services can help prevent financial disasters
for you. Trial and error can be very expensive on the
internet. You can avoid the Credit Card Blues.
Everyone on the Net Can't Have a Winner!
We are ALL surrounded with unproven offers. Since
comprehensive marketing plans constitute a HUGE task for
the new e-marketer as well as any "stale" marketing program,
you'll need guidance from a business that already has earned
an experienced brand identity and reputation. It's important
for you to seek very attractive value advertising AND
promotional services for your business. Look for a solid
guarantee, always. Establishing a One-Stop source for
effective advertising, promotional and marketing programs
can build a trusted business relationship. Hopping and
shopping around with trial and error isn't wise. Find out
the past performance of businesses when you search out
business relationships. Ask about their guarantee.
It's true that a novice or struggling marketer really should
start out with honest and affordable guidance to help
eliminate disgust, financial losses and wrong e-turns.
People fail in e-business everyday. Even "well intentioned"
people fail because they have no one to properly guide them.
Some people just can't afford to fail multiple times so they
would rather pay for expert advice. Why not get tested
hot-on-the-trail guidance? A real business, even here on the
internet, markets for profit!
Look for a mentor in motion who is building a broad
E-Presence. Remember that staying power can help you cash
in, if you know the e-ropes. Find someone who will show you
the ropes, without hanging you out to dry in the heat!
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Marion Stearns and her Circle of Ezines teach as Mentors In
Motion with a Code of Ethics! Trial and error is costly and
time consuming. If you need e-direction visit:
http://www.admistress.com/column
This article may be reprinted in it's entirety with the
resource box in tact.
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