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"Connect the Dots?"
Copyright © Marion Stearns 2003 - All Rights Reserved
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Are you thinking outside of your e-business Dot Com Box?
Take the dots you find out there and Connect THEM !
Your vision is unique to YOU. You see things that others
don't and can't see. You can propose ideas to your prospects
and customers that your competition has never even dreamed
of. The ONLY problem you really have is to get your
customers to share your vision. When they do, you have
connected a dot. When they share YOUR vision, your dots are
connected, as well as their dots.
First, you MUST have the vision. Are you on FIRE with your
vision? What seems to fit it? Who could possibly object to
it? Can it really be done? Should it be done now? Can you
really do it? Keep asking yourself these types of questions
and things you didn't see before, will pop up.
Next..... You MUST share your vision with everyone. Since
others may not see things your way, deal with that up front.
Be prepared to overcome objections.
(If you get a "NO" then ask for a referral dot.)
Your next step is to take your adjusted, but not cloudy
vision, into your customers world. Here's a good opener....
"Have you thought about? " This is a good start. You then
let them see YOUR vision. When you add to it with their
replies, you make it "their" vision. In this scenario you
will be connecting all dots.
Try to get new business the old-fashioned way. Don't be shy.
Just ask for it. (Remember the shoe shines, rubber jar
openers and sewing needles?) Just do it. However, if your
vision isn't clear for all concerned to see, you have to
start looking where others have never looked before. Ask for
referrals. Referrals connect new dots.
. . . . . . . as opposed to.....................
It's a huge world outside of the box of procedure and
precedence. Your aim is to extend yourself AND look for dots
to connect. If one thing doesn't work, you must be prepared
to look for alternatives.
Is you business doing poorly? Do you envision it as your
future? How do you improve your situation? What does BIG
Business do that you aren't doing? How many dots DO you have
now? Are they connected?
The common denominator in the world of business IS
advertising. Advertise with vigor and connect a lot of dots.
Use those dots to get referral dots, outside of your box.
Get the picture? ( ....................... )
Dot com explosions do NOT happen by accident. How many dots
will YOU connect with today?
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Marion B Stearns, the Flashy AdMistress knows exactly how to
connect your dots. Need a real dot com experience? She can
make an ordinary ad into a legal, unforgettable affair.
Try black tie ads at value prices:
http://www.flashyads.com/advertise.html
This article may be reprinted in it's entirety with the
resource box in tact.
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