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Are You Looking OR Waiting for Customers?
Copyright © Marion Stearns - All Rights Reserved
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During all economic mood swings and slow seasons, we ALL
must must work a lot harder for smaller returns. Slow times
demand more work hours just to break even. This very real
doom of economic hard times is a group psychological
dilemma. We work in the sales chain where doom and gloom
can really beat up our paycheck! The news media loves to
jerk our emotions with hot AND "negative-angle" stories,
that DO shock people. If a story can be twisted and slanted
to have a political tone, it sells. Interest rates are a
common shock topic.
Can You Really AFFORD to Be Ho-Hum?
No. Our challenge in sales is to find the leaks in this
unrealistic, economic-defense mess. We drive a sledge hammer
into it.... that will eventually crack OPEN new business TO
happen for us. All of this must be accomplished with
accounts that in better economic times, only required a
reminder pitch to make a sale.
No matter what happens, when things are on hold for whatever
reasons, if we have substance behind us, we sell the
truthful fact that we are an exception to everything else,
even in hard times. Truthfully state every good reason
needed to put the customer at ease. You better have a few
very good reasons behind you because sales efforts must be
re-focused, in order to get a Ready-to-Buy answer. Don't
exaggerate or lie. Your customers aren't fools.
Past track records move sales. Reputation matters. Solid
brands can move mountains for you. Punctuality and customer
service can be critical factors. Are you easy to reach?
How's your guarantee, if you have one? Be bold but don't
hand your customers or prospects a "snow" job. That never
works. Today's average e-consumer is enlightened and quick
to complain.
Can You Survive the Waiting Game?
It is a must to sell this step the exact way we sell our
products and services. We use third-party testimonies; we
DIG for that inner champion; whether it be King Kong or
Wonder Woman. We dig and find that driving force. We do NOT
whine because we know sales won't happen if we can't get a
grip on conditions; selling isn't for whimps! If you're
just starting out, you better be good because you have no
track record to rely on. If you're seasoned in sales, you
better have a great track record.
We should always be capable of coming up with honest and
ethical answers to the proverbial questions.
1. "Why should I listen to you?"
2. "What's REALLY in it for me?"
3. "Why buy now?"
Sales "professionals" always have the collective power to
TURN around any economy. Do you understand that NO one else
can do this?
Sales MOVE the universe. We eat, breathe and survive on
sales of every kind. It is however, a ton of work. You sure
can't wait for things to get better. You have bills to pay
and people to feed. You have to PUSH yourself to make better
"conditions" for yourself. Nobody else CAN do this for you.
If you are sitting and waiting for customers to drop in your
lap, you are fooling yourself.
Sales demand aggressive and qualified ACTION, every single
day. The good seller FINDS their own customers. There are
no shortcuts. You have the ability to make very large
incomes. How hard are you working to locate people who WILL
buy what you sell? Finding your OWN customers is no small
task. Forget swaying customers away from your competition.
Why? It's simple to see that this type of customer may not
remain loyal to your brand, if you have one. If you base
paying your bills on deal hoppers, you'll have a very hard
time making ends meet.
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Marion Stearns, The Flashy AdMistress teaches BIG Deal
sales strategies. If you're tired of squeezing Lincoln
until he screams, check out this link and earn Free SUBS!
http://www.trafficmistress.com
This article may be reprinted in it's entirety with the
resource box in tact.
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